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1. ‘MURDOCH NEARLY DIES’Rupert Murdoch was lying on the floor of his cabin, unable to move. It was January 2018, and Murdoch and his fourth wife, Jerry Hall, were spending the holidays cruising the Caribbean on his elder son Lachlan’s yacht. Lachlan had personally overseen the design of the 140-foot sloop — named Sarissa after a long and especially dangerous spear used by the armies of ancient Macedonia — ensuring that it would be suitable for family vacations while also remaining competitive in superyacht regattas. The cockpit could be transformed into a swimming pool. The ceiling in the children’s cabin became an illuminated facsimile of the nighttime Sky, with separate switches for the Northern and Southern Hemispheres. A detachable board for practicing rock climbing, a passion of Lachlan’s, could be set up on the deck. But it was not the easiest environment for an 86-year-old man to negotiate. Murdoch tripped on his way to the bathroom in the middle of the night. Murdoch had fallen a couple of other times in recent years, once on the stairs while exiting a stage, another time on a carpet in a San Francisco hotel. The family prevented word from getting out on both occasions, but the incidents were concerning. This one seemed far more serious. Murdoch was stretchered off the Sarissa and flown to a hospital in Los Angeles. The doctors quickly spotted broken vertebrae, which required immediate surgery, as well as a spinal hematoma, increasing the risk of paralysis or even death. Hall called his adult children in a panic, urging them to come to California prepared to make peace with their father. 2. ‘THE SUN, BREXIT and DISNEY’Few private citizens have ever been more central to the state of world affairs than the man lying in that hospital bed, awaiting his children’s arrival. As the head of a sprawling global media empire, he commanded multiple television networks, a global news service, a major publishing house and a Hollywood movie studio. His newspapers and television networks had been instrumental in amplifying the nativist revolt that was reshaping governments not just in the United States but also across the planet. His 24-hour news-and-opinion network, the Fox News Channel, had by then fused with President Trump and his base of hard-core supporters, giving Murdoch an unparalleled degree of influence over the world’s most powerful democracy. In Britain, his London-based tabloid, The Sun, had recently led the historic Brexit crusade to drive the country out of the European Union — and, in the chaos that ensued, helped deliver Theresa May to 10 Downing Street. In Australia, where Murdoch’s power is most undiluted, his outlets had led an effort to repeal the country’s carbon tax — a first for any nation — and pushed out a series of prime ministers whose agenda didn’t comport with his own. And he was in the midst of the biggest deal of his life: Only a few weeks before his fall on Lachlan’s yacht, he shook hands on a London rooftop with Robert A. Iger, the chief executive of the Walt Disney Company, consummating a preliminary agreement to sell his TV and film studio, 21st Century Fox, to Disney for $52.4 billion. But control of this sprawling empire was suddenly up in the air. 3. ‘HIS 3 CHILDREN’The four grown children had differing claims to the throne. The 61-year-old Prudence, the only child of Murdoch’s first marriage, to the Australian model Patricia Booker (whom he divorced in 1965), lived in Sydney and London and kept some distance from the family business. But the three children from Murdoch’s second marriage, to Anna Mann (whom he divorced in 1999), had spent at least parts of their lives jockeying to succeed their father. Elisabeth (50), Lachlan (47) and James (46) all grew up in the business. As children, they sat around the family’s breakfast table on Fifth Avenue, listening to their father’s tutorials on the morning papers: how the articles were selected and laid out, how many ad pages there were. All of them had imagined that his ever-growing company might one day belong to them. As friends of the Murdochs liked to say, Murdoch didn’t raise children; he raised future media moguls. It had made for fraught family dynamics, with competing ambitions and ever-shifting alliances. Murdoch was largely responsible for this state of affairs: He had long avoided naming one of his children as his successor, deferring an announcement that might create still more friction within his family, not to mention bringing into focus his own mortality. Instead, Murdoch tried to manage the tensions, arranging for group therapy with his children and their spouses with a counselor in London who specialized in working with dynastic families. There was even a therapeutic retreat to the Murdoch ranch in Australia. But these sessions provided just another forum for power games and manipulation. [Read 6 takeaways from this story.] Over the years, Lachlan and James had traded roles, more than once, as heir apparent and jilted son. It was no secret to those close to the family that Murdoch had always favored Lachlan. (“But I love all of my children,” Murdoch would say when people close to him pointed out his clear preference for Lachlan.) But it was James who spent the first decades of the 21st Century helping reposition the company for the digital future — exploiting new markets around the world, expanding online offerings, embracing broadband and streaming technology — while his older brother was mostly off running his own businesses in Australia after a bitter split from their father. When Lachlan finally agreed to return to the United States in 2015, Murdoch gave him and James dueling senior titles: All the company’s divisions would report jointly to them. It was an awkward arrangement, not only because they were both putatively in charge of a single empire. James and Lachlan were very different people, with very different politics, and they were pushing the company toward very different futures: James toward a globalized, multiplatform news-and-entertainment brand that would seem sensible to any attendee of Davos or reader of The Economist; Lachlan toward something that was at once out of the past and increasingly of the moment — an unabashedly nationalist, far-right and hugely profitable political propaganda machine. 4. FAMILY TRUST - 21st Century Fox and News CorpOnly one of Murdoch’s adult children would win the ultimate prize of running the world’s most powerful media empire, but all four of them would ultimately have an equal say in the direction of its future: Murdoch had structured both of his companies, 21st Century Fox and News Corp, so that the Murdoch Family Trust held a controlling interest in them. He held four of the trust’s eight votes, while each of his adult children had only one. He could never be outvoted. But he had also stipulated that once he was gone, his votes would disappear and all the decision-making power would revert to the children. This meant that his death could set off a power struggle that would dwarf anything the family had seen while he was alive and very possibly reorder the political landscape across the English-speaking world. As the children hurried to their father’s bedside in Los Angeles, it seemed as if that moment had finally arrived. 5. ‘HUGE MEDIA COMPANIES OWNED BY A FAMILY - 'I’VE NEVER ASKED A PRIME MINISTER FOR ANYTHING’Media power has historically accrued slowly, over the course of generations,
which is one reason it tends to be concentrated in dynastic families. The Graham
family owned The Washington Post for 80 years before selling it to
Amazon’s founder, Jeff Bezos. William R. Hearst III still presides over the
Hearst Corporation, whose roots can be traced to his great-grandfather, the
mining-baron-turned-United-States-senator George Hearst. The New York
Times has been controlled by the Ochs-Sulzberger family for more than a
century. The right-wing populist wave that looked like a fleeting cultural phenomenon a few years ago has turned into the defining political movement of the times, disrupting the world order of the last half-century. The Murdoch empire did not cause this wave. But more than any single media company, it enabled it, promoted it and profited from it. Across the English-speaking world, the family’s outlets have helped elevate marginal demagogues, mainstream ethnonationalism and politicize the very notion of truth. The results have been striking. It may not have been the family’s mission to destabilize democracies around the world, but that has been its most consequential legacy. Over the last six months, we have spoken to more than 150 people across three
continents about the Murdochs and their empire — some who know the family
intimately, some who have helped them achieve their aims, some who have fought
against them with varying degrees of success. (Most of these people insisted on
anonymity to share intimate details about the family and its business so as not
to risk retribution.)
But what we as reporters had not fully appreciated until now is the extent to which these two stories — one of an illiberal, right-wing reaction sweeping the globe, the other of a dynastic media family — are really one. 6. ‘Politicians know what Murdoch wants, - 'I’VE NEVER ASKED A PRIME MINISTER FOR ANYTHING’To see Fox News as an arm of the Trump White House risks missing the larger picture. It may be more accurate to say that the White House — just like the prime ministers’ offices in Britain and Australia — is just one tool among many that this family uses to exert influence over world events. What do the Murdochs want? Family dynamics are complex, too, and media
dynasties are animated by different factors — workaday business imperatives, the
desire to pass on wealth, an old-fashioned sense of civic duty. Murdoch began with a small regional paper in Australia, inherited from his father. He quickly expanded the business into a national and then an international force, in part by ruthlessly using his platform to help elect his preferred candidates and then ruthlessly using those candidates to help extend his reach. Murdoch’s news empire is a monument to decades’ worth of transactional relationships with elected officials. Murdoch has said that he “never asked a prime minister for anything.” But press barons don’t have to ask when their media outlets can broadcast their desires. Politicians know what Murdoch wants, and they know what he can deliver: the base, their voters — power. The Murdoch approach to empire building has reached its apotheosis in the
Trump era. Murdoch had long dreamed of having a close relationship with an
American president. (Murdoch was photographed last year on the beach reading “Utopia for Realists,” by Rutger Bregman, the Dutch historian who later told Tucker Carlson in an interview that Carlson was a “millionaire funded by billionaires.”) The other is a proudly crass American who vacations at his own country
clubs, dines on fast food and watches a lot of TV. But they are each a son of an
aspiring empire builder, and their respective dynasties shared the same core
value — growth through territorial conquest — and employed the same methods to
achieve it, leveraging political relationships to gain power and influence. Murdoch has carefully built an image during his six decades in media as a pragmatist who will support liberal governments when it suits him. Yet his various news outlets have inexorably pushed the flow of history to the right across the Anglosphere, whether they were advocating for the United States and its allies to go to war in Iraq in 2003, undermining global efforts to combat climate change or vilifying people of color at home or from abroad as dangerous threats to a white majority. Even as his empire grew — traversing oceans, countries and media — Murdoch
saw to it that it would always remain a family business. Underpinning it was a
worldview that the government was the enemy of an independent media and a
business model that depended nonetheless on government intervention to advance
his interests and undermine those of his competitors. It would be impossible for an empire as sprawling as Murdoch’s to be
completely culturally and ideologically consistent. He is a businessman who
wants to satisfy his customers. Most dynasties break apart eventually, as decision-making power is dispersed
across individuals and generations with different attitudes about their family
business and the world in general. The challenge would be holding it together. 7. ‘MURDOCH'S FATHER - A PRESS DICTATORSHIP’To understand how the Murdoch empire works, it is essential to return to its origins. On the day in 1931 that Rupert Murdoch was born, his father, Keith Murdoch, was in the midst of his first campaign to elect a prime minister from his newsroom in Australia. As a young newspaperman, Keith gained fame by evading military censors to report on the slaughter of his countrymen during the British-led Gallipoli campaign of World War I. He leveraged that fame to become a powerful executive at the Melbourne Herald and Weekly Times news company, a position that he in turn leveraged to punish his enemies and reward his allies: The candidate he was supporting for prime minister, Joseph Lyons, earlier helped Keith overcome regulatory restrictions to start a radio station for his company in Adelaide, according to the historian Tom Roberts’s 2015 biography of Murdoch’s father, “Before Rupert.” Lyons won, and as Keith saw it, Australia’s new leader served at his pleasure: “I put him there,” he reportedly said when the two later squabbled. “And I’ll put him out.” As Keith was creating one of the country’s first national news chains, a regional Australian newspaper editorialized about the danger of his ambitions, warning, Roberts wrote, that he was creating “a press dictatorship for all Australia with Murdoch-inspired leaders and Murdoch-trained reporters.” Bound up with Keith’s business interests were ideological inclinations not just about how power should work but also about who should be allowed to exercise it: He was a member of the Eugenics Society of Victoria and in an editorial once wrote that the great question facing Britain was “will she, if needs be, fight — for a White Australia?” Keith never built a true media empire. He did own two regional newspapers, one of which had to be sold to pay off his death duties when he died suddenly in 1952. That left only the 75,000-circulation News of Adelaide for his 21-year-old son, who was finishing his degree at Oxford. But Rupert Murdoch had already received something much more valuable from his father: an extended tutorial in how to use media holdings to extract favors from politicians. 8. ‘MURDOCH MOVES TO BRITAINHis first order of business was to establish a proper Murdoch-owned empire in Australia. After buying a couple of additional local papers, he founded the country’s first national general-interest newspaper, The Australian, which gave him a powerful platform to help elect governments that eased national regulations designed to limit the size of media companies. He would eventually take control of nearly two-thirds of the national newspaper market. With the construction of his Australian media empire underway, Murdoch moved on to Britain and Fleet Street, using his newest acquisitions, The News of the World and The Sun, to successfully promote Margaret Thatcher’s candidacy for prime minister. Once elected, her government declined to refer his acquisition of The Times of London to antimonopoly regulators, giving him the country’s leading establishment broadsheet to go with his mass-circulation tabloids. 9. ‘MURDOCH BUYS SKY and THE SUN
11. REAGAN & BUSH ENABLE MURDOCH'S PURCHASE of TV STATIONS - eliminates of the Fairness Doctrine
A 2007 study found that the introduction of the network on a particular cable
system pushed local voters to the right: the Fox
News Effect, as it became known. In a 2014 Pew Research poll, a
majority of self-described
conservatives said it was the only news network
they trusted. Fifty years and an untold number of deals after taking possession of The
News of Adelaide, Murdoch had arrived at the pinnacle of global influence. 12. ‘VIEWED AS ENTITLED, LACHLAN LEAVES AND JAMES TAKES OVER’Murdoch’s success in building his empire inevitably raised the question of who would rule it after he was gone. As he grew older, he would often say privately that he didn’t want to become another Sumner Redstone, the aging media mogul who had refused to cede control of CBS and Viacom, even as he was losing the ability to speak or eat unassisted. But as he turned 75, and then 80, Murdoch, too, had declined to lay out a plan for the future of his empire. Initially he favored Lachlan, installing him as the general manager of
one of his Australian newspaper chains at age 22 and overseeing his rise to the
post of deputy chief operating officer of News Corp by age 33. But
Lachlan’s rise was cut short after he clashed repeatedly with seasoned
executives who viewed him as an entitled
princeling. 13. James was out and Lachlan RETURNSBut by the summer of 2015, Murdoch, now 84, had changed his mind: James
was out, and Lachlan was once again next in line. James was livid. The two brothers and their father had explicitly discussed succession not even two years earlier. James was supposed to take over, and Lachlan would never assume more than a symbolic role. As James saw it, he had not only been promised the job; he had earned it. He had devoted years of his life to trying to build the company — moving his family to Hong Kong and London, making monthly trips to Mumbai to push the family’s satellite-TV businesses into emerging technology and new markets — while his brother was off in Australia spearfishing and making dubious investments. Angry and appalled, James threatened to quit, heading straight from lunch to the airport for a flight to Indonesia. 14. James used to be the young rebel - and married a LiberalWith a clipped, near-British accent and a penchant for wearing bluejeans and
espadrilles, James reads as an archetype of today’s global power elite.
Years ago, he was the family rebel, piercing his ears, dyeing his hair and
having a light bulb tattooed on his right arm. As an undergraduate at Harvard,
James flirted with becoming a medieval historian and joined the staff of
The Harvard Lampoon before dropping out in 1995 to follow the Grateful Dead and
start an independent hip-hop label, Rawkus Records, whose artists included Talib
Kweli and Mos Def. A year later, his father bought Rawkus and brought James
into News Corp, ending his short-lived foray outside the family business. Even inside his father’s empire, James continued to view himself in
idealistic terms, as the one best suited to drag the sprawling, often
backward-thinking company into the future, whether that meant making all of its
offices carbon-neutral,
leading investments in digitally oriented businesses like Hulu or moderating the
wilder impulses of Fox News. 14. Lachlan was politically to the right of his father - global warming is getting too much attentionLachlan identified closely with that charismatic founder. His
trajectory was very different from James’s. He shared his father’s
attachment to Australia, both to his family’s long history inside the country
and to its hypermasculine, rough-hewed culture. Lachlan doesn’t speak publicly about his politics, but his employees
in Australia found that he took a hard line on many issues. Chris Mitchell, the
longtime editor of The Australian, recalled in his 2016 memoir, “Making
Headlines,” that “Lachlan’s conservatism is more vigorous than that
of any Australian politician” and that his views were usually to the right of his father’s. Lachlan viewed his brother as a good executive, but he felt that he
was the one who had taken risks and proved himself in Australia. Murdoch had been trying for years to coax Lachlan back from Australia. Murdoch’s 2013 divorce from his third wife, Wendi Murdoch, helped change Lachlan’s mind. 15. LaRupert's new wife calling him “old” and “stupid"He and James had tried to talk their father out of marrying Wendi over
a 1999 dinner at the Manhattan restaurant Babbo — she was the rare subject on
which the two sons agreed — and both of them had grown even less fond of her in
the years that followed. 16. Feuding sons jointly own the Corp.
James warily agreed to the terms, but the question of succession was
not fully resolved. Lachlan described the transition as “seamless.” 17. Murdoch was deeply entwined with the Trump family
Murdoch recognized Trump’s appeal as a tabloid character and ratings driver, but he did not see him as a serious person, let alone a credible candidate for president. “He’s a [expletive] idiot,” Murdoch would say when asked about Trump, three people close to him told us (Through a spokeswoman, Murdoch denied that he ever used this phrase to describe Trump.). Roger Ailes, the longtime head of Fox News, was no more
generous, at least when Trump was out of earshot. Ailes was close
to Trump, too: Their alliance dated back to Rudolph Giuliani’s
1989 New York mayoral campaign, for which Ailes worked as a media adviser
and Trump as a fund-raising figurehead. 18. FOX RESISTS TRUMP - -- ‘NO CLOWN COULD HAVE DONE ALL THIS!’Fox News’s initial resistance to promoting his candidacy came as an unpleasant surprise to Trump, who had assumed that his relationships with Murdoch and Ailes would ensure positive coverage. Ailes had even written Trump an email asking what he could do to help him. (After scrawling an enthusiastic note on top, Trump sent a printout of that email to his campaign manager, Corey Lewandowski.) During the campaign’s early months, it fell mostly to Ailes to manage the network’s tumultuous relationship with Trump, who complained constantly that Fox favored Ted Cruz and Marco Rubio. Trump was driven into a near-weekly rage by the Fox News host Bret Baier’s Friday-night segment, “Candidate Casino.” Opening with a graphic of a spinning roulette wheel and Vegas-style lights, Baier and his round table of political analysts would place bets on the probable party nominees. Even though Trump was winning in most of the polls, Baier’s parlor of experts regularly placed him toward the bottom of the pack. It was especially galling to Trump because he and Baier had golfed together, and Baier had briefly been a member at the Trump International Golf Club in West Palm Beach. (Baier dropped his membership when it became clear that Trump was likely to run for the presidency.) After the Fox contributor and Weekly Standard editor Stephen F. Hayes called Trump “a clown,” Trump faxed Baier a copy of his résumé, with a note scrawled across it in black marker: “Tell Hayes no clown could have done all this!” Trump even complained about Fox while appearing on Fox, ticking off, during a live interview with Sean Hannity, the contributors who should be fired because they were “biased” against him. Trump wasn’t without leverage in his relationship with Fox. The Murdoch formula was to deliver the enthusiasm of reactionary readers and viewers to chosen candidates, but Trump was already generating plenty of enthusiasm on his own. His hard-core supporters made up Fox’s core audience, and his social media accounts gave him a direct connection to them. If these supporters had to choose between Trump and Fox, Ailes might not like the results. At the same time, a new crop of right-wing outlets — Breitbart, Gateway Pundit, One America News, Sinclair — were embracing his candidacy, and mainstream broadcasters were no less aware of what he could do for their ratings. “I can go on the ‘Today’ show in my pajamas, and five million people will watch,” he warned Ailes, a former Trump campaign official recalled. After the Fox News anchor Megyn Kelly asked Trump,
during the first Republican primary debate in the summer of 2015, to defend his
comments about women — “You’ve called women you don’t like fat pigs, dogs, slobs
and disgusting animals” — Trump demanded that Ailes force her to
publicly apologize, according to the former Trump campaign official. (She
didn’t.) Kushner was privately lobbying Murdoch to reconsider his attitude toward his father-in-law, showing him videos of the candidate’s overflowing campaign rallies on his iPhone. Even as Trump gained momentum, Murdoch continued to look for alternatives. Over the summer of 2015, he wrote a personal check for $200,000 to the super PAC of Gov. John Kasich, the relatively moderate Republican from Ohio, according to Federal Election Commission filings. 19. Kathryn sells Hillary Clinton to MurdochAware of her father-in-law’s dim view of Trump, James’s wife, Kathryn, tried to broker a meeting between Murdoch and Hillary Clinton. Having worked for the Clinton Climate Initiative, she knew both the Clintons and their inner circle of advisers and hoped Murdoch might consider an endorsement, or at least commit to staying neutral. The idea was not so far-fetched. Murdoch had, after all, backed Tony Blair, a Clinton-style Labor Party centrist, and had once even hosted a Senate fund-raiser for Hillary. Murdoch felt he didn’t need his daughter-in-law’s help. In fact, he called Clinton personally, leaving a message at her campaign headquarters. Clinton called back almost immediately but declined his invitation to meet with him. (A spokesman for Clinton did not respond to a request for comment.) 20. MURDOCH RELUCTANTLY EMBRACES TRUMP
21. NATIONALISM in AUSTRIA, PHILIPPINES, HUNGRY and UK's BREXIT is fueled by The SUN's PropagandaAcross the Atlantic, a similar right-wing wave was threatening to drive
Britain out of the European Union. Murdoch had a hand in that
as well. The idea of Britain’s splitting from the E.U. had always seemed
more like a nativist fever dream than a realistic political goal. But in 2016,
Brexit proponents could scan the globe and see cause for optimism.
In the weeks leading up to the vote, The Sun led the London tabloids in hammering the case for leaving the European Union. It cast Brexit as a choice between the “arrogant europhiles” and the country’s working class, while railing against “mass immigration which keeps wages low and puts catastrophic pressure on our schools, hospitals, roads and housing stock.” It still looked like a long shot, and Murdoch’s other British newspaper, the more sober Times, had encouraged its wealthier and more politically moderate readers to vote in favor of remaining in the European Union. But The Sun was where Murdoch’s heart — and influence — lay. 22. News of the World PHONE HACKING Scandal
23. Murdoch thinks he's above the Law - James is not happy - Curtains for News of the WorldIt was a corporate scandal, but because of the nature of this corporation, it
was also a family matter. James blamed his father for having allowed the freebooting, anything-goes culture to take root at
the paper and for forcing him to absorb so much of the blame for the scandal,
when the hacking itself took place before he took charge. As James saw
it, his father was angry that he wouldn’t conduct a cover-up; James went
so far as to tell some members of the board that he was
concerned about Murdoch’s mental health. The public shaming did not end with the scandal — a worldwide news event for months — or the interrogation by Parliament. A judicial inquiry investigated the practices of the British press, with Murdoch’s papers front and center. The resulting document, the Leveson Report, depicted a country in which a single family had amassed so much power that it had come to feel that the rules did not apply to them. “Sometimes the very greatest power is exercised without having to ask,” the report said. In their discussions with Murdoch, “politicians knew that the prize was personal and political support in his mass-circulation newspapers.” By the time the Leveson Report was released in 2012, Murdoch had shut down The News of the World and was keeping a low profile in Britain. 24. BREXIT accomplishedSeveral factors accounted for his return in 2016, including his recent marriage to his fourth wife, Jerry Hall. They met in Australia, where Hall was playing Mrs. Robinson in a stage adaptation of “The Graduate.” Hall had a teenage son in London, and she and Murdoch were spending a lot of time in the 26-room house that she owned with her former partner, Mick Jagger. Now back in the city where he once wooed Margaret Thatcher, Murdoch
used Britain’s largest tabloid to rally readers to vote to leave the
European Union. The referendum represented the realization of a long-deferred dream for Murdoch. But it also returned him to a position of influence in British politics that seemed inconceivable just a few years earlier. Not only had The Sun played a critical role in delivering the Brexit vote, but in the ensuing political upheaval, it had swung behind Theresa May, helping ensure her election as prime minister. Once in office, she found time for a private meeting with Murdoch on one of her first foreign trips: a less-than-36-hour visit to New York to address the United Nations. 25. With Trump in ScotlandDays after the vote, Trump, who had seemed to be struggling with the
basic principles of Brexit in an interview with The Sun a
few weeks earlier, visited Scotland for a victory lap of his own: “I said this
was going to happen, and I think that it’s a great thing.” 26. After Roger Ailes departure for sexual harassment - Murdoch takes overThe summer of 2016 was a good time to be a network with a dedicated audience of right-wing viewers. And yet the future of Fox News had never seemed more uncertain: Murdoch’s flagship network was now backing a Republican presidential nominee who not only represented a radical departure from the party’s traditional platform but who also seemed destined to lose in a few months. What’s more, that network’s lodestar, Roger Ailes, had just been forced out following multiple claims of sexual harassment. It was James and Lachlan who teamed up to push Ailes
out, over the initial objections of their father. Ailes was another rare
subject on which the two sons agreed, though they disliked him for different
reasons. Lachlan had clashed repeatedly with Ailes early in his
career in New York. He told friends that he reached his breaking point with his
father in 2005 when he learned that Murdoch had said to Ailes, “Don’t
worry about the boy.” James saw in Ailes’s exit an opportunity to push the network in a new direction. He wanted to bring in an experienced news executive who would reposition it as a more responsible, if still conservative, outlet — one whose hosts would no longer be free to vent without adhering to basic standards of accuracy, fairness and, as he saw it, decency. One candidate he had in mind was David Rhodes. Then the president of CBS News, Rhodes was a former Fox News executive, as well as the brother of Ben Rhodes, a foreign-policy adviser for Obama. Both Murdoch and Lachlan dismissed the idea. They wanted continuity, not change. Like his father, Lachlan considered the idea of meddling with such an important profit driver a form of madness. Rather than replace Ailes with a new executive, Murdoch moved into his office and took over the job himself, a short-term solution intended to reassure both shareholders and talent. He was soon back in the newsroom, attending meetings and visiting sets — “my retirement job,” he called it — and was having more fun than he’d had in years. Having once dismissed Trump’s candidacy, Murdoch now threw himself wholly behind it. 27. FOX attacks Clinton and promotes Trump
28. Murdoch decides to take full control of Sky but fails thanks to Phone Hacking Scandal and OFCOM Survives the intended axe from Cameron.
[Read 6 takeaways from this story.] 29. James makes a stab at SKY againLachlan and others inside 21st Century Fox were
concerned about James’s leading this second Sky bid, given how
closely associated he had been with the hacking scandal and with the family’s
first failed attempt to gain full control of the satellite company. Not only had the Murdochs shut down The News of the World, the
newspaper that had been found guilty of widespread hacking; The company that would be purchasing Sky, 21st Century Fox,
had thus been separated from the family’s newspapers. One other factor made the proposed deal especially attractive. Thanks to Brexit, the Murdochs would be getting full ownership of Sky at the steeply discounted price of $14.8 billion if the deal went through. The British government was paralyzed, unable to reach an agreement to implement the break with the European bloc. Foreign companies were pulling out of Britain, destabilizing the country’s job market and the economy and, in turn, significantly depressing the value of the English pound — and with it, the price of Sky’s shares. All that needed to happen was for the government to approve the deal. With the Sky bid once again pending before Ofcom, James embarked on a campaign of contrition and humility designed to convince the British establishment that he and his family business could be trusted to own Sky. 30. ‘Lachlan creates a FOX NEWS in Australia using SKY NEWS AUSTRALIA’Even as James was pursuing his bid to take full control of Sky in Britain, the company’s Australian division — Lachlan’s domain — was closing a much smaller but still significant deal for the family to take full control of a different Sky subsidiary: Sky News Australia, which it jointly owned with two Australian media companies. It was the country’s only 24-hour cable news channel and an unexploited opportunity for influence on another continent. The Murdochs’ newspaper holdings accounted for some 60 percent of the
Australian print market, and included the country’s sole national
general-interest paper, The Australian. Over the previous decade, Murdoch papers helped push out two different prime ministers, Kevin Rudd and Julia Gillard. When Gillard’s treasurer, Wayne Swan, was worried that the Murdoch attacks were hurting the national economy, he sought out Lachlan to make an appeal, Swan told us. Lachlan built alliances, too, drawing close to Tony Abbott, a member
of Parliament whose right-wing politics and confrontational style had earned him
frequent comparisons to Newt Gingrich. Now Murdoch’s Australian empire was expanding into cable news. The country’s
dominant broadcaster was the Australian Broadcast Corporation, a publicly
financed institution modeled after the BBC. Sky News Australia — which also airs in New Zealand — was,
notionally, a competitor, but its audience was small, even by Australian
standards. With the acquisition of Sky News Australia, Lachlan would have a second chance. The Murdochs won full control of the network in December 2016, while James’s Sky deal in Britain was still pending. Sky News Australia’s programming had historically been politically balanced. But as the Murdochs’ takeover approached, the network began increasing the amount of right-wing commentary it broadcast during prime time. Not long before the deal closed, Lachlan’s old Ten host Andrew Bolt was brought in to do a nightly political program. Immediately after the purchase, Sky signed up as a host and commentator Caroline Marcus, a columnist for The Daily Telegraph of Sydney who had supported a ban on burkinis in France and lamented what she described as reverse discrimination against whites in cultural debates. Ross Cameron — a former member of the Australian Parliament prone to
anti-gay slurs who later spoke
at an event hosted by a far-right organization
that describes itself as Australia’s leading anti-Islamic group — co-hosted a
program called “The Outsiders.” Known as Sky After Dark, the opinion-heavy, almost-uniformly
right-wing lineup was an entirely new phenomenon in
Australian TV. 31. Murdoch hires Tucker Carlson - supporting TrumpBy the early months of 2017, Murdoch’s interim leadership of Fox News,
which started with Ailes’s ouster before the election, was now beginning
to look permanent. Even as Murdoch was elevating Shine, numerous accusations — some of them in lawsuits against Ailes — were surfacing that Shine had protected and even enabled Ailes during his years of allegedly sexually harassing women at the network. (Shine has denied any wrongdoing.) After the election, Murdoch moved even more forcefully to support Trump. When Greta Van Susteren, a former CNN host and a somewhat
ideologically unpredictable presence in the Fox lineup, left the network,
Murdoch enthusiastically endorsed the idea of replacing her at 7 p.m. with
Tucker Carlson — a conservative writer and a founder of the Daily
Caller website who was earning praise from white
nationalists heading into Trump’s election. When Megyn Kelly, who sealed her fame by clashing with Trump, left Fox in early 2017, Murdoch opted not to replace her with another Trump antagonist.
Murdoch also kept in close touch with the White House. He and Kushner had always spoken frequently, but now he was in regular contact with Trump too. Trump enjoyed getting his calls. As someone who prized wealth and power, Trump had long admired Murdoch; for decades, it had invariably been Trump who called Murdoch, asking for help. Now it was Murdoch reaching out to Trump on a regular basis. “Rupert, Rupert!” Trump would say, talking on the phone with Murdoch in the Oval Office, according to a former White House official who overheard the conversations. “You love the action, don’t you? You can’t get enough of this shit.” 32. Trump accepts Hannity and a pro-Trump Line-UpTrump was also spending a lot of time on the phone with Hannity,
who regularly called the president after his show. As a former media adviser, Ailes recognized that the Fox News brand depended on the perception that it was a credible alternative to the liberal media. He would even sometimes rein in his opinion hosts when their rhetoric threatened to undermine that perception. Ailes also thought that presenting a monolithic view night after night was bad television. He was careful to make sure that the network always had some hosts who challenged Republican orthodoxy at least occasionally. These were matters that did not appear to concern Murdoch. Some of the network’s news anchors could deliver at times stark counterprogramming to opinion hosts like Hannity. Shepard Smith became increasingly pointed in his critical coverage of Trump, expressing disbelief at the “lie after lie after lie” coming from the administration; the Fox anchor Chris Wallace emerged as one of the toughest interrogators of Trump surrogates and officials on television; and Bret Baier’s straight coverage regularly infuriated Trump. But the network’s prime-time lineup is its biggest draw, and by the fall of
2017, that lineup was notably more pro-Trump than it was under Ailes,
with Carlson at 8, Hannity at 9 and the right-wing radio star
Laura Ingraham at 10. 11. ‘PEOPLE JUST DON’T TRUST YOU’Years earlier, when James was fighting in Britain for the first failed Sky deal, he expressed contempt for government meddling in the media’s affairs and impugned the nationally esteemed BBC as a “chilling” media monolith. “The only reliable, durable and perpetual guarantor of independence,” he said in a lecture at the annual Edinburgh International Television Festival, “is profit.” In the spring of 2017, as James made the rounds with civic and business leaders in London, he took a far more conciliatory tack. He praised the BBC and assured former critics that he respected Britain’s strict regulations designed to ensure impartiality in England’s news coverage. At an annual conference held by the influential media analyst Claire Enders, a leading critic of his first Sky bid, James professed an “aspiration for us to be better” and promised to “behave in the way that we imagined we would want to and be expected to in the future.” Even as James was in the midst of this campaign, the company’s behavior was once again threatening to jeopardize the Sky deal. In April 2017, The New York Times reported that the Fox News host Bill O’Reilly and the network had doled out some $13 million to address multiple complaints from women about O’Reilly’s lewd comments and unwanted advances and that Fox had nevertheless renewed his contract for $25 million. Ofcom was soon receiving submissions from O’Reilly’s victims. Lisa Bloom, a lawyer representing one of his accusers, drew a direct link between Fox’s sexual-harassment scandals and the phone hacking: Both, she wrote, revealed “a lack of oversight, intervention and decency.” After James and several other senior executives from 21st Century Fox were grilled about the company’s culture by Ofcom regulators in the agency’s headquarters overlooking the Thames, the Murdochs scrambled to protect their Sky bid. They quickly fired O’Reilly, giving him a $25 million exit package. When rumors started circulating that Ailes’s once-loyal lieutenant, Shine, might be next, Hannity tried to protect him, sensing that his old friend and ally was about to become a victim of the Murdochs’ broader global agenda: “Somebody HIGH UP AND INSIDE FNC is trying to get an innocent person fired,” he tweeted, presumably referring to James. Shine was pushed out, too. In June 2017, Ofcom finally issued its report on the acquisition: It recommended that the deal be reviewed by yet another regulatory body. The Competition and Markets Authority would investigate whether Sky would give the Murdochs too much influence over the British media. The decision set off still more scrambling. To prevent any potential problems with the British regulators, Fox executives directed a furious Hannity to dial down his coverage of the death of a Democratic National Committee staff member named Seth Rich, which had spurred wild conspiracy theories and wide public criticism, as well as an advertiser boycott. The Murdochs also pulled Fox News off the air in Britain, where it had been the subject of several formal complaints of “unfair and inaccurate content.” (A separate investigation by British regulators found that Sean Hannity and Tucker Carlson had violated British impartiality standards: Hannity for ridiculing critics of Trump’s proposed travel ban without presenting a full version of their views or giving them an opportunity to respond, and Carlson for allowing Nigel Farage to make baseless claims that British officials had failed to protect “thousands of underage girls” from rape and abuse by Muslims.) In September 2017, James delivered the keynote address at the Royal
Television Society’s annual convention in Cambridge, using the occasion to make
the case for the Sky deal and to sketch out his vision for the future of
the global media company that he still hoped to run. He ticked off some of
21st Century Fox’s better-known brands — National
Geographic, FX, Fox Sports, Sky Atlantic
— and described how these and other outlets had “explored the opioid epidemic,
gender identity and race relations” and “told powerful stories of slavery in
America, the rights of women in Pakistan and the coming and inevitable
exploration of Mars.” That November, a bipartisan coalition of British members of Parliament took
their concerns about the deal to a hearing in Victoria House on Southampton Row,
the headquarters of the Competition and Markets Authority. They were led by Ed
Miliband, a former leader of the Labor Party and a supporter of
antimonopoly media legislation who had tangled with the Murdochs a couple of
years earlier, when The Sun fulminated against his candidacy for
prime minister, dubbing him Red Ed and Shameful Mili. In January 2018, the Competition and Markets Authority issued its ruling on 21st Century Fox’s acquisition of Sky: Full ownership of the company would give the Murdochs “too much control over news providers in the U.K. across all media platforms (TV, radio, online and newspapers) and therefore too much influence over public opinion and the political agenda.” It was a full-blown repudiation, setting up a final ruling that no member of the Murdoch family should ever be allowed to serve in any capacity at Sky — not even on the company’s board. It would be an especially harsh blow to James, who was serving as Sky’s chairman at the time. For Lachlan, it was a validation of his view that James was the wrong public face of the campaign for Sky, reminding the public of the hacking scandal and all the hostility toward the Murdochs it had stirred up. For James, the failure of the deal was a bitter vindication of his view that his family’s empire could not survive its own politics and culture. 12. ‘AND Lachlan?’In early August 2017, Rupert Murdoch invited Robert A. Iger, the chief executive of Disney, to Moraga, his $28.8 million Tuscan-style vineyard estate in the hills of Bel Air, and offered him a glass of wine. The two moguls commiserated about the threat they both faced from the new breed of tech giants and what they could do to confront it. Disney also wanted to get bigger. Talk about combining some of their assets soon evolved into something much more significant: a conversation about Iger’s buying 21st Century Fox, the Hollywood studio that Murdoch wrested away from the Colorado oilman Marvin Davis in 1985. For 65 years, Murdoch had been ruthlessly expanding his empire. He was now thinking about doing the most un-Murdochian thing imaginable: He was going to shrink it. It was, in a sense, an admission of defeat. Murdoch’s ambitions had been subverted, finally and definitively, by his own failings — the family squabbles, the reactionary drift of Fox News, the Sky News debacle. But he had a new plan. He would cleave off the Hollywood studio that was responsible for about two-thirds of the company’s revenues and keep his main tools of influence, his newspapers and Fox News. James would move on, perhaps following 21st Century Fox to Disney, and he and Lachlan would run the remaining leaner, scrappier company together like a pirate ship. The decision was driven not only by the imperatives of the business but also by those of the Murdoch family. Joint custody of the empire wasn’t working. It was easy for the company’s senior executives to see which one Murdoch preferred — Murdoch’s face would light up when Lachlan would roll his chair nearer to him at meetings — and they quickly learned which son to go to with questions and requests. (“And Lachlan?” Murdoch would ask, whenever executives told him that they had spoken to James about something.) As James saw it, his brother was mainly interested in the unique fringe benefits and trappings of power that came with the job. He bristled when Lachlan built a rock-climbing wall on an old soundstage on the studio lot and hired a private security guard to accompany him everywhere. Lachlan, meanwhile, chafed at James’s fixation on corporate governance, which he felt was inconsistent with the company’s swashbuckling spirit. The Trump presidency was also exposing a deeper divide between the brothers. James was becoming increasingly troubled by Fox News. He didn’t object to the idea of a conservative news network, but he did object to what he felt it had evolved into at certain hours: a political weapon with no editorial standards or concern for the value of truth and a knee-jerk defender of the president’s rhetoric and policies. After Trump issued his executive order banning immigration from some Muslim-majority countries in early 2017, James pushed his father and Lachlan to agree to write a companywide memo reassuring its Muslim employees in the United States and abroad. James wanted the note to forcefully and unequivocally establish their opposition to the policy and to tell employees who felt threatened by it that the company would do everything in its power to protect them. Lachlan wanted it to be less confrontational and to not specifically mention Trump or the Muslim ban, which Fox News’s opinion hosts were defending night after night. Even getting Lachlan’s approval for the watered-down version that ultimately went out was “like pulling teeth,” James would later say privately, according to people close to him. Months later, when Trump blamed “both sides” for the violence at a white-supremacist rally in Charlottesville, Va., saying that there were some “very fine people” among the white supremacists, Kathryn insisted that they write their own open letter of opposition, without consulting with his brother or father first. “If we’re not going to say something about [expletive] Nazis marching in Virginia, when are we going to say something?” she told James, according to a person familiar with the conversation. Kathryn had historically kept her complaints about the network and the business inside the family, in accordance with the unofficial Murdoch code of conduct. But Fox opinion hosts’ embrace of nativism and white nationalism during Trump’s rise had eroded her restraint. Her frustration with the family business occasionally broke through on her Twitter account. She wrote supportive replies to posts from the Parkland shooting survivor and gun-control activist David Hogg — who had been taunted by Laura Ingraham over his college rejections and was leading an advertising boycott against her show — as well as from Never Trump Republicans like Bill Kristol who had left the network. And she complimented a Washington Post opinion article that noted that the neo-Nazi website The Daily Stormer had praised Carlson for “covering all our talking points.” 13. ‘YOU WILL NOT HAVE A SON!’The resentment that had been steadily building between James and Lachlan over the past two and a half years exploded in the fall of 2018, as the Disney deal became a possibility, then a probability and then a reality. James instantly seized on the idea, seeing it both as a way out of the
family business and as a possible route to the biggest job in the media. He
started speaking with Iger separately over lunches and meetings,
discussing among other things what role he might play at Disney. Lachlan was furious. His father was talking about dismantling the empire not even three years after coaxing him back from Australia to run it, an empire that had taken a lifetime to build. He argued that 21st Century Fox was big enough to compete as it was. The smaller piece of the empire that he would be left with — a network with an aging audience in the increasingly anachronistic business of cable television — was hardly a growth business. As the talks with Iger progressed, Lachlan’s opposition hardened. “Why the [expletive] would I want to run this company?” he told people close to him. Lachlan’s anger at his father boiled over during a dinner in Manhattan in the fall of 2017, three people who were familiar with the incident told us. “If you take one more call on this deal, you will not have a son!” he threatened. “I will never talk to you again.” (Representatives for Murdoch and Lachlan denied that he made these threats.) Over the course of our reporting, we spoke to a dozen people with direct knowledge of the Disney negotiations. What emerged were two diametrically different narratives of how the next act in the history of the Murdoch dynasty unfolded. Those closer to James say that Lachlan saw his birthright slipping away and tried to undermine the deal, even encouraging a rival bid from a different company that wouldn’t buy as many of 21st Century Fox’s assets. Those closer to Lachlan say that James was pushing the deal forward to advance his own career ambitions and was ready to settle for less than they could get for their father’s life’s work. Lachlan’s perception was affirmed, they said, when his father told him that he had received a call from a banker on the deal, reporting that James was trying to make his future at Disney part of the negotiations. Murdoch personally assured Iger that it wasn’t. (People closer to James say that there was no attempt to make the deal contingent on his role at Disney and that his primary concern was reaching the best agreement for the family and the shareholders.) The family’s dysfunctional dynamics were readily apparent to Iger. Seeing James as a strong champion of the deal, he kept him close during the negotiations but never committed to offering him a specific, high-level position; publicly, he said only that he was considering the issue. Negotiations nearly fell apart in October, according to Securities and Exchange Commission filings, when Murdoch called Iger to say that Disney’s valuation of the company was “inadequate” and that talks should “cease.” But they kept talking, meeting in London — Iger had come for the premiere of Disney’s “Star Wars: The Last Jedi” — to iron out more details. On Dec. 13, 2017, they announced an initial deal valued at $52.4 billion. Accompanying the announcement was a photograph of Iger and Murdoch, their arms placed awkwardly on each other’s shoulders, standing on the rooftop of a London building, St. Paul’s Cathedral looming in the background. It was a peculiar image: the mogul who built the country’s most polarizing, rage-stoking political brand beside the one who presided over a media conglomerate whose very name was synonymous with equanimity and uplift. Inside the Murdoch empire, the incompatibility of Fox News and 21st Century Fox had long been a source of private complaint and ironic humor: “The Simpsons,” a Fox show, once parodied Fox News with a rolling news ticker featuring headlines like “Do Democrats Cause Cancer?” and “Study: 92 Percent of Democrats Are Gay.” Showrunners on the West Coast would press the Murdochs to get the network under control when a Fox News host would say something they considered offensive, for instance during the network’s coverage of the Charlottesville rally. But for many 21st Century Fox executives, the offenses had become a nightly occurrence during the Trump era, as the network’s opinion hosts fueled white resentment and anti-immigrant furor. Now, 21st Century Fox would be merged into a company that famously and assiduously avoided politics. As for Fox News, the network would have one fewer corporate impediment preventing it from giving its viewers what they wanted. 14. ‘YOU’LL BE HEARING FROM ME’It was in the midst of this moment — the biggest deal of his career — that the 86-year-old Murdoch tripped on his way to the bathroom on Lachlan’s yacht and had to be transported to Los Angeles. With their father laid up at the Ronald Reagan U.C.L.A. Medical Center at the start of 2018, Murdoch’s children descended on Los Angeles, unsure if this would be the end. Lachlan and his wife, Sarah, met them at the hospital. Elisabeth and her husband, Keith Tyson, came from London, James and Kathryn from New York. Murdoch’s surgery was successful. Not long after his children arrived, his condition stabilized. Following his near-death experience, Murdoch joked that he did not realize how serious his condition was until he had seen all his children gathered around his hospital bed. Murdoch would be laid up for the next few months but still in command, running things from his bedroom at Moraga. In an email to his senior management leaked to Vanity Fair’s Gabriel Sherman, he described the incident as “a sailing accident” and said that he would be working at home for a little while. “In the meantime,” Murdoch wrote, “you’ll be hearing from me by email, phone and text!” The negotiations continued. As they did, Lachlan and James adjusted to their new realities. Unable to secure a job at Disney that he wanted, and wary of its aggressively safe and hierarchical culture, James decided in the winter that he would not try to follow the family’s assets to their new home, according to three people who are close to him. Lachlan would take over what was left of the Murdoch empire without interference from his brother. In early June 2018, before the final terms were settled, another bidder emerged. Brian Roberts, the chief executive of Comcast, offered Murdoch $65 billion for 21st Century Fox, $12.6 billion more than Disney was prepared to pay. Murdoch didn’t want to sell to Comcast, according to three people familiar with his thinking. He preferred Disney for a variety of reasons, including his personal admiration for Iger, whom he viewed as a risk-taking leader in his own image. What’s more, the Comcast offer was all cash, which would create a big tax burden for Murdoch. But Murdoch did like the prospect of a bidding war. And he had a potential path to securing both a higher price and his preferred buyer in the Justice Department’s ongoing lawsuit to block a proposed merger between AT&T and Time Warner. Comcast’s interest in 21st Century Fox allowed Murdoch to drive up Disney’s purchase price to $71.3 billion. Iger and his team delivered what they hoped would be their final offer personally to Murdoch in London, traveling through Ireland because they were worried that Comcast might be tracking the movement of private planes flying in and out of London from the United States. Murdoch had Disney on the hook. His back now healed, Murdoch attended the Allen & Company media conference in Sun Valley, Idaho, in July 2018. With Roberts and Iger nearby, he seemed exhilarated; once again, he was in the middle of the action. The problem for Murdoch was that if Comcast made another counteroffer, he might have a fiduciary responsibility to present the offer to his board, and it might accept it, absent extenuating circumstances. He didn’t want his stalking horse to overtake his favorite. [Read 6 takeaways from this story.] The Trump Justice Department came to Murdoch’s rescue, appealing a federal court ruling in the AT&T and Time Warner case. On its face, the lawsuit had nothing to do with Comcast, but because the company had its own history of tangles with government regulators, the appeal would give Murdoch the cover he needed to accept Iger’s latest bid: Comcast now looked risky. There is no evidence that the Justice Department factored Murdoch’s interests into its decision-making process; nevertheless, he had gotten another $20 billion for his company while still selling to his preferred suitor. When the deal was finalized, Murdoch would personally make roughly $4 billion, bringing his net worth to $18 billion. All six of his children would receive $2 billion each. Lachlan and James would get even more — an additional $20 million in Disney stock, plus golden parachutes worth about $70 million each. Yet neither one was getting what he had really wanted. 15. ‘A DEAL THAT’S NOT GOOD FOR THE COUNTRY’Media empires are built on the foresight and audacity of their leaders, their ability to anticipate and embrace sudden changes in an industry that’s constantly evolving. But they are also built on something far more mundane: government regulations. More than anything, it’s the moving of lines, the lifting of caps and the rewriting of rules that enable moguls to transform businesses into empires. These decisions are invariably opaque, the product of a labyrinthine bureaucratic process and the inherently subjective definition of what’s in the public interest. Under President Trump, these decisions have almost always broken Murdoch’s way. The Time Warner-AT&T deal was itself a good example of the ambiguities of this bureaucratic process. It worked out perfectly for Murdoch, but Trump had his own reason to try to block the acquisition: Time Warner was the owner of CNN, with which he was constantly feuding. He called it a “a deal that’s not good for the country,” and privately urged his chief economics adviser, Gary Cohn, to stop it, according to two people who were told about the conversation. (The exchange was first reported in The New Yorker.) Deals like this, a “vertical merger” between two companies in separate businesses, rarely face antitrust scrutiny. And yet Trump’s Department of Justice sued to prevent it, the first time the federal government had taken such a step in 40 years. The Justice Department antitrust enforcer who filed the government’s lawsuit against the deal, Makan Delrahim, was in fact on record saying earlier that he didn’t see it “as a major antitrust problem.” And yet when a federal judge, Richard Leon, dismissed the Justice Department’s case, calling one of its key arguments “gossamer thin,” the government appealed, and just in time to stave off Comcast’s next bid for 21st Century Fox. The process had dragged on for more than two years. The speed with which Murdoch’s Disney deal was approved stood in stark contrast. This type of agreement — a “horizontal merger” bringing together Hollywood’s largest and third-largest studios — would give the combined company near-monopoly power to raise consumers’ prices and limit their choices. Such deals ordinarily invite strict government scrutiny. The Department of Justice approved it in just six months. (Fox executives credit the company’s thorough preparations for its speedy and successful review.) After calling Murdoch to ensure that the deal wouldn’t affect Fox News, Trump had applauded it: “This could be a great thing for jobs,” his press secretary, Sarah Huckabee Sanders, said when asked to characterize the president’s reaction to the agreement. Wall Street analysts predicted that the deal would result in thousands of layoffs. The ambiguities of the regulatory process were also evident in another deal with major implications for Murdoch’s empire. In the spring of 2017, months before Murdoch started negotiating with Iger, the Sinclair Broadcast Group agreed to buy Tribune Media for $3.9 billion. Sinclair was already the largest owner of local TV stations in the country. It was also overwhelmingly pro-Trump: Its local stations, many of which were in key swing states, provided Trump with positive coverage during the campaign — a result, in part, of a deal that Kushner had personally struck with Sinclair’s chairman, David Smith. Murdoch had been concerned about the company’s steady growth. With Sinclair’s acquisition of Tribune, which was already in 39 percent of American households, the company would now be in more than 70 percent. What’s more, Tribune owned WGN, an unremarkable cable channel with unexploited potential: It reached nearly 80 million homes and could easily be converted into a right-wing national news network — an instant competitor to Fox News. In conversations with colleagues, Murdoch worried that Sinclair might hire O’Reilly as the marquee star of the new Fox rival. Sinclair seemed to have a friend and ally not just in Trump but also in the Federal Communications Commission’s chairman, Ajit Pai. Days after the election, when he was still just a commissioner at the agency, he appeared at a Sinclair executive retreat at the Four Seasons in Baltimore, according to a Politico story. After he became chairman in 2017, he effectively enabled Sinclair’s bid for the Tribune stations, easing limits on how many stations a single company could own. There was enough suspicion that Pai might be inclined to give Sinclair favorable treatment that the F.C.C.’s inspector general started an investigation into the commissioner’s relationship with the company. But then, in the summer of 2018, Pai basically blocked the deal, announcing that he had “serious concerns” about it. Sinclair officials said they were “shocked.” Once again, things had broken Murdoch’s way. The report cleared Pai of inappropriate conduct — either to help or hurt Sinclair — though it left some questions unanswered about Fox, like what Pai and Jared Kushner discussed during a conversation just before the deal was announced. Pai was asked if anyone from Fox News had tried to influence the ruling. He “responded in the negative,” the investigators wrote. 16. ‘DO YOU THINK MALCOLM IS GOING TO SURVIVE?’In the middle of August 2018, Lachlan Murdoch emerged from his Gulfstream G550 in a T-shirt and jeans and climbed into a black Range Rover waiting for him on the tarmac. Australian paparazzi were waiting there, too, as they often were when Lachlan or his father arrived in Sydney. This time, they were both in town: Murdoch had landed two days earlier. They went for a company awards dinner, but they had another agenda as well. The night after his arrival, Lachlan invited a small group of Sky employees and managers to his $16 million mansion in Sydney for drinks. With its new prime-time lineup of hard-right opinion hosts, Sky had become a force in Australian politics. Its audience was still small by American standards, but it was the network of choice in the capital, Canberra, and it was finalizing a deal to expand its reach into the Australian Outback — demographically speaking, the equivalent of Trump country. It was a mirror of Fox News, with its fixation on race, identity and climate-change denial. Night after night, Sky’s hosts and their guests stirred anger over the perceived liberal bias of the media, “suicidal self-hatred” of Western civilization and the Australian equivalent of the Central American “caravans” that were dividing the United States: asylum seekers coming to the country by boat from Indonesia and Malaysia, many of them Muslim. Days before Lachlan’s arrival, a national neo-Nazi leader, Blair Cottrell — who had recently been fined for “inciting contempt for Muslims” — appeared on one of the network’s shows. Cottrell had been interviewed on Australian TV before, but his deferential treatment by Sky caused a national outcry. Under gentle questioning, he called on his countrymen to “reclaim our traditional identity as Australians” and advocated limiting immigration to those “who are not too culturally dissimilar from us,” such as white South African farmers. (Sky apologized and suspended the program.) Inside Lachlan’s living room, the talk turned to national politics.
“Do you think Malcolm is going to survive?” Lachlan asked his
staff. Malcolm was Malcolm Turnbull, the relatively moderate Australian
prime minister who took office a few years earlier. In the days that followed, Sky Australia’s hosts and the Murdoch papers — the newspaper editors had their own drinks session at Lachlan’s mansion — set about trying to throw Turnbull out of office. Alan Jones, a Sky host and conservative radio star, called for a party “rebellion” against him on his program. Days later, the Murdochs’ major paper in Sydney, The Daily Telegraph, broke the news that a leadership challenge was in the works. Cheering on the challenge, Andrew Bolt, the Murdoch columnist who was once convicted of violating the country’s Racial Discrimination Act, told his Sky viewers that Turnbull’s “credibility is shot, his authority is gone.” Peta Credlin, the commentator who was Tony Abbott’s former chief of staff, chewed out a member of Parliament for the chaos inside Turnbull’s administration. The Australian, the Murdochs’ national newspaper, was soon declaring Turnbull a “dead man walking.” Word got back to Turnbull about Lachlan’s remark to his staff. He knew that Sky After Dark had been becoming increasingly critical of him: Months earlier, an aide showed him a video montage of promotional clips from the network questioning his leadership of the country. “Is it always like this?” the aide recalled him asking. But he now believed that this tough coverage was part of a concerted campaign. One of his senior aides confronted the Murdochs’ Australian executives in a text that was shared with us. The Turnbull camp knew, it said, that “Lachlan had made it clear at the editors drinks on Tuesday night that he would like MT to get rolled.” Turnbull heard, too, that Rupert Murdoch was miffed at him because he had not reached out to him since he landed in the country, according to three former officials in Turnbull’s government. Turnbull’s chief of staff had been trying to set up a meeting with Murdoch; he now redoubled his efforts. Turnbull settled for a phone call, pleading with Murdoch to back off. “Let me have a look at it, and let me talk to Lachlan,” Murdoch said. “I’m retired. I’ll talk to Lachlan.” (Through a spokesman, Murdoch denied that he felt slighted by Turnbull.) Two days later, Turnbull’s right-wing opponents ousted him through a definitive intraparty vote, known in Australian politics as a leadership “spill.” Chaos ensued, creating round-the-clock political theater for Sky Australia, which logged its highest ratings in the network’s history. (The Murdochs have denied any role in the ouster.) It was always difficult to separate the personal from the financial and the ideological with the Murdochs. All appeared to be in evidence in their decision to turn against Turnbull. To begin with, he took office a few years earlier by ousting Lachlan’s friend Tony Abbott, and it was Abbott who helped lead the Turnbull uprising. Turnbull’s policies were also not perfectly aligned with the Murdochs’ interests. For instance, he had expedited the construction of the country’s national broadband network, which directly threatened the family’s highly profitable cable business by giving Netflix a government-subsidized pipeline into Australian homes. The small number of Australian media outlets that the Murdochs did not own portrayed Turnbull’s ouster as a Murdoch-led “coup.” Kevin Rudd, a former prime minister whom the family had helped push out of office years earlier, described Murdoch in an op-ed in The Sydney Morning Herald as “ the greatest cancer on the Australian democracy.” Turnbull was replaced by the right-wing nationalist Scott Morrison, who quickly aligned himself with Trump. The two met in person for the first time in late 2018 at the G-20 summit meeting in Buenos Aires. “I think it’s going to be a great relationship,” Trump said afterward. With a national election scheduled for May 2019, Morrison quickly staked his party’s prospects on the polarizing issue of immigration, promising a new hard-line approach. It dovetailed with Sky’s regular prime-time programming. Andrew Bolt, who previously warned of a “foreign invasion,” said in one segment, “We also risk importing ethnic and religious strife, even terrorism,” as the screen flashed an image of Australia’s potential future: rows of Muslims on a city street, bowing toward Mecca. When the opposing Labor Party managed to muscle through legislation that would allow doctors to transfer severely sick migrants in detention centers on the islands of Nauru and Manus into hospitals in Australia, Sky Australia’s prime-time hosts went on the offensive. 17. ‘NO, I’M NOT EMBARRASSED’The third generation of the Murdoch dynasty was finally taking control. The Disney deal was still pending regulatory approval in a few countries — the two companies had overlapping operations in China, Mexico, Brazil and elsewhere — but Lachlan was already shifting to his new role as chairman and chief executive of the new Fox. The empire was much smaller, but in political terms, at least, it was no less powerful, and its direction was clear. Lachlan generally avoids on-the-record interviews, but now that he was taking ownership of the family business, it seemed appropriate to make at least one public appearance. He chose the New York Times-sponsored DealBook conference about corporate leadership. On Nov. 1, less than three months after the Australian “coup,” Lachlan appeared onstage in the Time Warner Center in Midtown Manhattan. Tieless, in a white shirt, a navy suit and his trademark black outback boots, he offered a selfless account of the Disney deal. “We immediately saw that this made a great deal of strategic sense,” he told his interviewer, the New York Times columnist Andrew Ross Sorkin. He asked Murdoch if there was any part of him that was disappointed at the prospect of the shrinking of his would-be empire. “Your first thought is shareholders,” Lachlan replied. During the brief Q. and A. that followed, Lachlan dismissed the critics of Fox News as narrow-minded. “No, I’m not embarrassed by what they do at all,” he said of the network’s prime-time hosts. “I frankly feel that in this country, we all have to be more tolerant of each other’s views.” In the days leading up to the conference, some Fox News hosts and guests had been moving ever closer to openly embracing the most bigoted sentiments of the white-nationalist movement. A few days before the anti-Semitic attack on a Pittsburgh synagogue that killed 11 Jewish worshipers, a guest on Lou Dobbs’s show had said that a migrant caravan headed to the United States border from Honduras was being funded by the “Soros-occupied State Department.” ( network apologized.) The shooter, according to a post he made on social media, had come to believe that Jews were transporting members of the migrant caravans. When Tucker Carlson came under fire for his increasingly pointed attacks on immigration — “We have a moral obligation to admit the world’s poor, they tell us, even if it makes our country poorer and dirtier and more divided” — he received personal text messages of support from Lachlan, according to two people familiar with the texts. The lines between Fox News and the Trump White House were continuing to blur. At Hannity’s urging, Trump hired the unemployed Bill Shine as his deputy chief of staff for communications in the summer of 2018, ushering in a new era of increased hostility between the White House and the mainstream media: Within days of his arrival in Washington in July 2018, Shine called the Fox control room to change an onscreen chyron about Ivanka Trump that he considered unflattering, according to a source inside Fox, who says his request was denied. Shine also barred Kaitlan Collins, a CNN White House reporter, from an event after she asked Trump several questions about Michael Cohen and President Vladimir Putin of Russia. Unlike his father, Lachlan did not have a long-term relationship with Trump, but he hired the former White House communications director Hope Hicks as the new chief communications officer for the new Fox. Hicks was only 29, but she was the rare member of Trump’s inner circle who left the administration on good terms, and she remained very close to the president, the Trump family and others in the White House. (Kushner has privately told people that he provided a reference for her to Murdoch.) Lachlan’s first initiative was Fox
Nation, a subscription-only, on-demand streaming service started last fall
for Fox “superfans.” It would be a platform for a new generation of
Fox stars and viewers. One of its most prominent personalities was Tomi
Lahren, a 26-year-old recent graduate of the University of Nevada, Las Vegas,
who had built a large social-media following with bite-size quips; for instance,
she referred to Black Lives Matter as “the new KKK”
and to refugees as “rape-ugees.” Roger Ailes once blocked Sean Hannity from hosting a
Tea Party fund-raiser on his show. When Hannity and the Fox
host Jeanine Pirro joined Trump onstage at his final rally before
the November midterm elections, the old Ailesian concern that the network
should keep at least some distance from its political allies had come to feel
quaint. At times, Fox News seemed to be dictating presidential policy, or at
least channeling the base that appeared to control the White House’s
agenda. In late 2018, Trump was heading toward a budget deal with the
newly ascendant Democrats until guests and hosts across the network started
shaming him, demanding that he not sign any government spending bills that
didn’t include $5 billion for a border wall.
“Don’t listen to squish advisers,” urged Pete Hegseth, a “Fox &
Friends” host. 18. ‘I CAN’T LEAVE’Having spent almost his entire adult life trying to prove that he was worthy of running the Murdoch empire, James had finally broken with it. He struck out on his own at the end of 2018, setting up his own family office in a new building in Greenwich Village to manage his vastly expanded fortune and invest in technology start-ups. By now, he and his brother were barely on speaking terms. James had always accepted as a given the interlacing of politics and business that had built his family’s fortune. He had even practiced his own version of it, however unsuccessfully, in London. He had stayed with the company for more than two decades, to prove himself to his father and because of dynastic obligation. “I can’t leave,” he told a friend during the hacking scandal. “I was brought up to do this.” The bonds were not just emotional: His fortune was tied up in his holdings in the family business. In the end, his father had chosen Lachlan. The empire that James had long sought to run was being dismantled. Lachlan had won their lifelong competition to become their father’s heir, but then, what had he really won? To friends, James dismissed his brother’s new company as “an American political project.” But even now, James couldn’t fully distance himself from the new company: He was still holding a large chunk of its voting stock, and as long as that was the case, his fortunes would be tied to Lachlan’s “American political project.” He couldn’t cash out, because Murdoch had made sure that none of his children would be able to sell their voting shares to an outsider. And yet, as levers with which to influence the company, these shares were virtually useless because their father remained the controlling shareholder in the family trust. James saw only one solution. He would sell his stock to Lachlan and his father, and maybe his sisters would join him. What was once a complex family dynasty would become a simple hereditary monarchy. Elisabeth and Prudence enthusiastically agreed. Murdoch, too, was excited about the idea, seeing it as an opportunity to rid the company of an in-house critic. He urged Lachlan to do it: The two of them, father and son, would own the company together. The documents were drawn up, but in late 2018, given the chance to have the company to himself, Lachlan balked. (Through a spokesman, Lachlan said that buying out his siblings wasn’t financially feasible.) Had Murdoch won or lost? On the one hand, Murdoch had achieved everything he wanted. He had made all his children multibillionaires, while not only keeping the division of his company that was most dear to him but also passing on control of it to his favorite son. Everyone, Murdoch included, had thought Hillary Clinton was going to win in 2016, but he had made a bet on a different candidate — and the power of a countervailing historical force — and he’d been rewarded with ratings, money and access. And yet that bet had torn apart both his family and his company. What was left was not a sprawling media empire that contained all his ambitions, but a political weapon. James and Kathryn were planning to devote some of their fortune to try to neutralize that weapon. In early 2019, their foundation, Quadrivium, announced initiatives to defend democratic nations against what they saw as the rising threat of illiberal populism and to bolster voting rights. The Disney deal was scheduled to close in the spring. During the family’s final months as the owners of the storied 21st Century Fox, they attended the Oscar festivities one last time. It had long been an annual event for the Murdochs; in an earlier era, the family hosted a few events of their own, celebrity-filled parties at their Beverly Hills home. There was a brief but memorable exchange at the Vanity Fair dinner during the ceremony. In one sense, it was a recapitulation of the ideological conflict that was dividing both the Murdochs and the world. In another, it was just a family spat. When it came to the Murdochs, was there really a difference? At the Vanity Fair dinner during the ceremony, Kathryn was seated next to Jon Lovett, a former speechwriter for Barack Obama and Hillary Clinton and a host of the vehemently anti-Trump podcast “Pod Save America.” Lovett did not seem thrilled with his table assignment, but as he and Kathryn started talking, it quickly became clear that she did not share the politics of the Murdoch family business. The conversation inevitably turned to Fox News and the damage it was doing. Kathryn offered to introduce Lovett to the chief executive of the network, her brother-in-law, who was seated at a table nearby. Lovett initially resisted — “I don’t need to talk to this person. It’s not going to be pleasant for anyone” — but later in the evening, Kathryn brought them together. “Do you feel proud of what’s happening between 8 and 11 every night?” Lovett asked. “You think this is good for the world?” “Yeah, I think they’re doing a great job,” Lachlan replied. Then Lachlan threw the question back at Lovett: Were there any conservative voices he would accept on Fox? Before Lovett could answer, Kathryn interjected, ticking off a list of anti-Trump Republicans. Lachlan turned away and joined another conversation. 19. ‘I DON’T SEE HOW IT CAN GET MUCH BETTER THAN THIS’On the morning of March 19, 2019, the new, streamlined Fox officially became a publicly traded, if Murdoch-controlled, company, with Lachlan as its chairman and chief executive and Murdoch as co-chairman. Its name was simply Fox Corporation. A week earlier, Fox News held its first “upfront” for advertising agencies, trying to reassure skittish ad buyers that the network represented a “safe” brand for their products, according to a report in Ad Age. There were videotaped interviews with Fox News viewers — “they deliver the news accurately and honestly” — and a panel discussion with Fox personalities, who expressed optimism about the state of the country and the network. “This is a great time to be an American,” Laura Ingraham said. “Pretty much right now, I don’t see how it can get much better than this.” In the 22-year history of the network, the Fox News Effect had
never been more pronounced. The same could be said of the more global Murdoch effect. Brexit-inspired chaos continued to rattle Britain. Both of Theresa May’s proposals to formalize the country’s break with the European Union were rejected by the British Parliament. The possibility of a “no-deal Brexit” — in which the country would simply crash out of the European bloc, quite possibly triggering a historic economic collapse — loomed. In late March, more than a million protesters took to the streets of London to demand a second Brexit referendum. With May’s fellow conservatives questioning her continued leadership of the party, a former Murdoch columnist, editor and friend, Michael Gove — now a member of Parliament — was being talked about as a possible replacement. Thousands of miles away, another consequence of the global ethnonationalist
fervor that the Murdoch empire had amplified and mainstreamed was playing out in
New Zealand, where an Australian white nationalist, Brenton Tarrant,
stood accused of killing 50 worshipers at two
Christchurch mosques on March 14. There was no direct connection between Tarrant
and Sky Australia, but critics of the network quickly drew
attention to its consistently anti-Muslim rhetoric. In an online comment,
unearthed by the Australian
Broadcasting Corporation, Tarrant had described
Trump’s election as “one of the most important events in modern history.”
He was also a fan of the white nationalist Blair Cottrell,
whose appearance on Sky Australia over the summer caused American
Express to pull its ads from the network. In the United States, what remained of the Murdoch empire was already gearing up for the 2020 presidential election. One of its first steps was to bring The New York Post more in line with Fox News. The paper had long been Trump’s first read — it was delivered daily to the White House — but its coverage was not uniformly favorable. In January, the Murdochs brought back one of the paper’s former editors, Col Allan, to help run the paper. An old Trump golf partner, Allan had come up through Australia’s tabloids and has been described as “Rupe’s attack dog.” Jesse Angelo, The Post’s publisher — and James’s lifelong best friend — resigned shortly after hearing the news.
Across Fox News, hosts treated the submission of the Mueller Report
in late March as the end of a two-year witch hunt
and the beginning of Trump’s re-election campaign. The probe had resulted
in the indictments of 34 individuals; guilty pleas and
convictions from five former Trump business associates or former campaign
officials; and a number of ongoing state, federal and congressional
investigations. SOURCE NYT Jonathan Mahler is a staff writer for the magazine who has previously written about the relationship between CNN and Donald Trump. Jim Rutenberg is the Times media columnist and a writer at large for the magazine, covering media and political organizations. |